We were tasked with developing designs for four aircraft types, meeting the dimensional specs for each craft, with a common theme across them. The design was to be a significant marketing and branding opportunity for this fleet of 100 small training aircraft.
With the goal of maintaining a white fuselage and after weeks of sketching and exploring, we decided that building off of the existing logo and the features of the Pacific Northwest - mountains and pine trees - would work best to represent not only the brand identity but the beauty of Oregon.
The selected graphic will be used on 4 different fixed wing aircraft and applied as a decal.
The fleet is the most visible brand artifact of the company and we were honored to have been selected to help build the HAA Brand and their place in the industry.
