I created a brand and logo for Fifty-one Speedshop - an ala carte experience to the endurance world, where athletes of all abilities hire them for bike fit and positioning, aerodynamic wind tunnel testing, counseling equipment optimization, bike build, advice and more.  Simply put, "free speed", and these guys are the best in the business.
The number 51 is a special number in the world of cycling, considered lucky by those racing the Tour de France.  During the 1960's and 70's, names like Merckx, Ocana, Thevenet and Hinault  won the race while wearing "Dossard 51".
Back to Top